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Simplify The Machine Privacy Policy

Last updated on September 2, 2025.

1. Information we collect

We collect only the information needed to provide our services, improve our content, and communicate with you.

  • Information you provide: when you fill out a form (e.g., to download the AIX5 Playbook, subscribe to Simplify Insiders, or book a session), you give us details such as your name, email, company, role, and message.
  • Communications: emails or inquiries you send us.
  • Analytics data: when you visit our site, we automatically collect limited information such as IP address, device/browser type, pages viewed, referral source, and UTM parameters.
  • Cookies: we use cookies and similar technologies for analytics and, where enabled, to measure the effectiveness of campaigns. You can control cookies through your browser settings.

2. How we use your information

We use the information we collect to:

  • Provide requested resources (e.g., Playbook downloads).
  • Respond to inquiries and schedule roadmap sessions.
  • Send newsletters and updates if you’ve opted in (unsubscribe any time).
  • Improve our site and understand which topics resonate most.
  • Comply with law, prevent fraud, and protect rights.

We do not sell personal information.

3. Sharing your information

We share personal information only with trusted service providers who help us operate our website and marketing (e.g., HubSpot for forms, analytics, and email). These providers are bound by confidentiality and security obligations.

We may also share information if required by law, to protect our rights, or in connection with a business transaction (such as a merger or acquisition).

4. International Transfers

We primarily process personal information in the United States. Where information is transferred internationally, we use appropriate safeguards (such as contractual protections) as required by law.

5. Data Retention

  •  Marketing leads (form submissions/newsletters): up to 24 months after your last interaction or until you unsubscribe.
  • Business correspondence: retained as long as reasonably necessary to comply with legal or recordkeeping obligations.
  • Aggregated, de-identified data: may be kept longer for analytics.

6. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No system is 100% secure, but we work to minimize risks.

7. Your Rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information.

  • To exercise these rights, contact us at privacy@simplifythemachine.com.
  • You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link.
  • In some regions (e.g., California, EU/UK), you may also have rights to opt out of targeted advertising, request data portability, or lodge a complaint with your local authority.

 

8. Children

Our services are not directed to children under 16. We do not knowingly collect personal information from children.

9. Changes to this Policy

We may update this policy from time to time. The “Last Updated” date at the top will reflect the most recent version. Material changes will be highlighted on our website.

10. Contact Us

Data Controller: Simplify The Machine LLC
11201 N Tatum Blvd Ste 300
Phoenix, AZ 85028-6039
United States
Email: privacy@simplifythemachine.com