Simplify The Machine Privacy Policy

Last updated on February 15, 2024.

The highlighted text is aimed to give a plain English summary of our Privacy Policy. Please ensure you read the main text, as the plain English summary is just a summary and doesn’t capture all of the terms.

What does this policy cover

Welcome to Simplify The Machine, the online service of Simplify The Machine LLC (“Simplify The Machine,” “we,” or “us”). Our Privacy Policy explains how Simplify The Machine and its affiliates collect, use, disclose, and protect information that applies to our technology consulting services and related platforms (the "Service"), and your choices about the collection and use of your information. Capitalized terms that are not defined in this Privacy Policy have the meaning given to them in our Terms of Use. If you do not want your information processed in accordance with this Privacy Policy in general or any part of it, you should not use our Service. This policy applies to all users of the Service.

Summary: Welcome, here is our policy on privacy. This policy sets out how Simplify The Machine collects and uses the information that we collect about you when you use the Service. This policy also explains the choices that you can make about the way that we use your information.

1. Information we collect

We collect the following types of information about you:

(a) Information you provide us directly

We may ask for certain information when you register for a Simplify The Machine account or correspond with us (such as a username, your first and last names, birthdate, phone number, profession, physical and e-mail address).

We also collect any messages you send us through the Service (such as user feedback, search queries, and prompts), and may collect information you provide in User Content you post to the Service (such as messages and comments you post on our site). We use this information to operate, maintain, improve and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.

If you don’t provide your personal information to us, you may not be able to access or use our Service, or your experience of using our Service may not be as enjoyable.

Summary: We collect info about you that you choose to give us, for example when you register an account, use the Service, or otherwise interact with us.

(b) Information we receive from third-party applications

We may receive information about you from third parties. For example, if you access the Service through a third-party connection or log-in, such as LinkedIn, by “following,” “liking,” adding the Simplify The Machine application, linking your account to the Service, etc., that third party may pass certain information about your use of its service to Simplify The Machine. This information could include, but is not limited to, the user ID associated with your account (for example, your LinkedIn UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Service. You may also unlink your third-party account from the Service by adjusting your settings on the third-party service. If you unlink your third-party account, we will no longer receive information collected about you in connection with that service.

Summary: When you use our Service, for example, if you log in through a third-party application, we may obtain information about you from such a third-party application.

(c) Information we receive from other third parties

We may obtain information about you from third-party sources, such as public sources, social media platforms (like LinkedIn, Facebook, Instagram, Twitter, and other platforms) and third-party data providers and information services. Examples of the information we may obtain from such third parties include your company, company size, job title and seniority, industry, and other profile information. We may share your email address or other information in order to obtain and combine this information with information that you provide to us or other information that we collect when you use our Service. We do this to better understand your profile and interests so that we can deliver customized offers and other personalized services to you, such as to serve relevant offers to you via email, chatbots, phone, or personalized advertising. You can opt out of Simplify The Machine collecting more data about you from third-party providers to tailor your experience and messages we send you.

Some of these providers may combine data collected from our Service through cookies, pixels, tags, and similar technologies, with email or mailing addresses to which they have access to help us serve relevant offers to you.

If you are not a Simplify The Machine subscriber, we may obtain your contact details from a social media platform, such as LinkedIn, or a third-party data provider, so that we can promote our product offerings and subscriptions to you if we think they would be helpful in your role.

We also may have obtained your details from another Simplify The Machine user, for example, when they have shared a comment or message with you.

We may also receive information about you and your engagement with our advertisements from our ad servers, ad networks, and social media platforms. This may include the websites you visited before coming to Simplify The Machine so that we can determine advertising effectiveness and pay our referral partners.

If you prefer not to have your information used for this purpose, you can opt out at any time by emailing us at privacy@simplifythemachine.com.

Summary: We may obtain information about you from third-party sources so that we can understand your interests and personalize our communications and promotions to you. You can opt out at any time.

(d) Information we collect from you automatically

We will directly collect or generate certain information about your use of the Service (such as user activity data, analytics event data, and clickstream data) for data analytics and machine learning, and to help us measure traffic and usage trends for the Service. We may also use third-party analytics tools that automatically collect information sent by your browser or mobile device, including the pages you visit and other information that assists us in improving the Service.

Summary: We collect and generate certain info about how you use our Service automatically. This helps us to provide and improve the Service for you.

(e) Cookies information and information taken from similar technologies

When you visit the Service, we (and our third-party partners) will send cookies — small text files containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Simplify The Machine do things like help you log in faster, enhance your navigation through the site, remember your preferences and generally improve the user experience. Cookies also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. They also allow us to measure traffic and usage trends for the Service, deliver personalized advertisements that may be of interest to you and measure their effectiveness, and find potential new users of the Service.

You can control or reset your cookies and similar technologies through your web browser, which will allow you to customize your cookie preferences and to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled. For more information on how we use cookies and other technologies and how you can control them, please read our Cookies Policy.

Summary: We use cookies to help you use Simplify The Machine and for other business purposes. For more information about how we use cookies and how you can control them, please see our Cookies Policy.

(f) Log file information

Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, browser type, referring/exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

Summary: Whenever you load a page from Simplify The Machine, your browser sends us info about itself and your interactions with our Service. That info gets stored on our servers.

(g) Clear gifs/web beacons information

When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to anonymously track the online usage patterns of our users. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information allows for more accurate reporting and improvement of the Service.

Summary: We might use small images in order to check how many people open our emails and visit our site.

(h) Device identifiers

When you access the Service on a device (including smartphones or tablets), we may access, collect, and/or monitor one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files that uniquely identify your mobile device. A device identifier may convey information to us about how you use the Service. A device identifier may remain persistently on your device, to help you log in and navigate the Service better. Some features of the Service may not function properly if use of device identifiers is impaired. Device Identifiers used by Simplify The Machine include the Android Advertising ID and iOS Advertising Identifier.

Summary: Your phone or device sends us information about your usage.

(i) Location data

Simplify The Machine collects information in order to understand where its users are located for a number of reasons. It helps us to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if our users use Simplify The Machine for domestic, business, or educational use, improve advertising efficiency, and estimate the tax liability of Simplify The Machine.

Simplify The Machine may collect your precise or approximate location:

from you, when you provide, correct, or confirm your location (e.g., when you purchase products from us);
by inferring your location from your IP address; and
from our partners or your payment provider.

Summary: Simplify The Machine may collect and use your location data for personalization, analytics, advertising, and tax purposes.

(j) Content within your account

We receive content that you create within your Simplify The Machine account and media you upload for use within it, such as messages, comments, and metadata about your content.

Summary: Simplify The Machine collects the content you upload to your account.

2. How we use your information

We use the information we collect about you for the purposes set out below:

Providing you with the Service: We use the information that you directly give us to provide the Service to you. This includes allowing you to log in to Simplify The Machine, operating and maintaining the Service, giving you access to your messages and comments, and billing you for transactions that you make via the Service. We also use information we collect about you automatically to remember information about you so that you will not have to re-enter it during your visit or the next time you visit the site.

For data analytics: We use information about you to help us improve the Simplify The Machine Service and our users’ experience, including by monitoring aggregate metrics such as the total number of visitors, traffic, and demographic patterns.

For Service improvement (including analytics and machine learning): We may analyze your activity, content, media uploads, and related data in your account to provide and customize the Service, and to train our algorithms, models, and AI products and services using machine learning to develop, improve, and provide our Service.

These activities include, but are not limited to:

labeling and detecting components in messages or comments (e.g., keywords, sentiment) in order to provide and enhance text analysis tools;
labeling raw individual data (e.g., “positive feedback”);
predicting the most relevant features or product offerings for a user to tailor communications and advertising; and
search terms and corresponding search interaction data to deliver the most relevant results.

Customizing the Service for you: We use and combine the information you provide us and information about you that we collect automatically and receive from other sources (including information we receive on and off our Service) and combine it with information about the behavior of other users to make sure that your use of the Service is customized to your needs.

To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service. For example, we may send you emails about technical issues, security alerts, or administrative matters.

To promote and drive engagement with the Simplify The Machine Service: We use your contact information to get in touch with you about taking part in our surveys or about features and offers relating to the Service that we think you would be interested in. We also use information we collect about you to make sure that you get the most relevant offers and promotions based on your use of the Service and your preferences. You can opt-out of these communications as described below.

For advertising purposes: We use information about you, including cookies information and other information we (and our third-party partners) collect from you automatically about your use of the Service, to serve, personalize, and measure the effectiveness of advertising on the Service and third-party sites and platforms. This includes showing you advertising we think you might find interesting as well as displaying advertising to potential new users that have similar interests.

Customer happiness: We use information about you, information that we collect from within your account, information that you provide to our customer support team, and information about your interactions with the Service to resolve technical issues you experience with the Service, and to ensure that we can repair and improve the Service for all Simplify The Machine users.

For safety, security, fraud, and abuse measures: We may use information about you, your activity, content, media uploads, and related data in your account to prevent, detect, investigate, and address safety, security, fraud, and abuse risks, and to develop our algorithms and models to identify violations of this Privacy Policy, our Terms of Use, or our Acceptable Use Policy (e.g., detecting harmful or illegal content).

For matters that you have specifically consented to: From time to time, Simplify The Machine may seek your consent to use your information for a particular purpose. Where you consent to our doing so, we will use it for that purpose. Where you no longer want us to use your information for that purpose, you may withdraw your consent to this use.

For troubleshooting, error resolution, and service improvement: We may need to review your messages and comments to support your request for help, correct general errors with the Simplify The Machine Service, or improve our services.

For matters that we are required to use your information by law: Simplify The Machine will use or disclose your information where we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use and our Acceptable Use Policy or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Simplify The Machine, our users, or others.

Summary: Simplify The Machine uses information about you for different reasons, including to provide, customize, and improve the Service.

3. Sharing your information

(a) How we share your information

We share your information with third-party service providers for the purpose of providing the Service to you, to facilitate Simplify The Machine’s legitimate interests, or if you consent. These service providers are vetted by us and will only be provided with access to your information as is reasonably necessary for the purpose that Simplify The Machine has engaged the service provider. We require that such third parties comply with applicable laws and have security, privacy, and data retention policies consistent with our policies to the extent necessary for them to perform a business or technology support function for us.

Some of the third parties with whom Simplify The Machine may share your personal information are service providers who assist Simplify The Machine with functions such as:

Billing
Customer support and customer management
Email services
Hosting and storage
Data analytics and predictive analytics
Data labeling and machine learning
Security
Advertising and marketing services
Delivery of physical products
Other service providers

Summary: We might share some information about you with our business partners and third-party service providers in order to provide the Service to you or to fulfill Simplify The Machine’s legitimate business interests.

(b) How you can share your User Content

(i) Public Posts

Any information or content that you voluntarily disclose for posting to the Service, such as public User Content, becomes available to be read, collected, and used by the public. When you set your profile to public, or make User Content public, your information becomes publicly available globally, searchable by other users, and can be indexed by search engines. If you or Simplify The Machine remove information that you posted to the Service, copies remain viewable in cached and archived pages of the Service, or if other users have copied or saved that information.

(c) Sharing in connection with a merger, acquisition, or reorganization

Simplify The Machine may also share, sell, or transfer your information to third parties in connection with or contemplation of (including as part of the due diligence process) any merger, acquisition, reorganization, financing, sale of assets, bankruptcy, or insolvency event involving Simplify The Machine or any portion of our assets, services, or businesses. Information such as customer names and email addresses, User Content, and other user information related to the Service may be among the items shared, sold, or otherwise transferred in these types of transactions. You will be notified via email and/or a notice on the Service if such a transaction takes place and be given notice of any material changes to the way we handle your data under this policy.

Summary: If we sell our business, any of the info which we’ve acquired about you may be part of the sale.

(d) Your employer or other organization associated with your email address

If you sign up for the Service using an email address associated with your employer or another organization (“Admin Entity”), this Simplify The Machine account will be an “Administered Account” and Simplify The Machine may:

share your name, email address, and basic account activity information with the Admin Entity; and
transfer control of the Administered Account to the Admin Entity.

If your Administered Account is transferred, the Admin Entity’s admin will be able to access, transfer, and control your Administered Account and all content associated with it, as well as:

make changes to the Administered Account and billing settings and privacy preferences;
make changes to the folder permissions; and
delete the Administered Account.

If your Admin Entity has requested control of your Administered Account, Simplify The Machine will provide you with notice and the opportunity to transfer your content to a personal Simplify The Machine account (subject to you providing us with a valid email address) before the Administered Account is transferred to your Admin Entity.

Summary: Where you use a work or managed email to set up an account, we might share information about the account with your employer or organization associated with the email address they manage and we might transfer control of the account to them.

(e) Sharing with other third parties

Simplify The Machine will also share your information with third parties in certain circumstances, such as where you consent to our sharing it with a third party for a particular purpose.

You or your account administrator may also choose to work with third-party partners to incorporate elements into your workflow, enhance your experience, or share to social media. Using third-party partners could involve importing data from that third party to Simplify The Machine and/or exporting data from Simplify The Machine to that third party. If this requires connecting your Simplify The Machine account to your account on the third-party partner's service, you will be asked for permission.

These third-party partners are not controlled by us, and this privacy policy does not cover how third-party partners use your information. You should review the terms and conditions of any third-party partners before connecting them to the Service. If you object to information about you being shared with these third parties, do not use the product or service.

Summary: We may share your data where you use third-party partners that are not controlled by us.

(f) Sharing aggregate data

We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties.

Summary: We may share anonymized data with third parties.

(g) Sharing with authorities

We access, preserve, and share your information with regulators, law enforcement, police, intelligence-sharing and takedown services, and others in accordance with our Authority Request Policy or where we have a good-faith belief that it is necessary to detect, prevent, or address fraud, breaches of our Terms of Use or Acceptable Use Policy, harmful or illegal activity, to protect Simplify The Machine (our rights, property, or intellectual property), you, or others, including as part of investigations or regulatory inquiries or to prevent death or imminent bodily harm.

Summary: We may share data with authorities in accordance with our Authority Request Policy or where we feel it is necessary.

4. Advertising

We partner with third-party ad servers, ad networks, and social media platforms (like Facebook, Google, LinkedIn, and others) to deliver personalized advertisements (“ads”) on our Service and other sites that may be of interest to you and/or to measure their effectiveness, and/or to identify potential new users of our Service.

Simplify The Machine may share certain information with our third-party advertising partners, such as your email address, location, cookie information, and information relating to your use of our Service, and allow partners to perform a match of your information against information from other third-party networks or sites to serve ads either on the Service or on third-party sites (including, but not limited to, Facebook and Google) and to measure the effectiveness of these ads. We also share certain information with social media platforms, such as Facebook and LinkedIn, to display advertising to potential new users whose demographics and behavior look like those of our existing users.

In addition, these third-party ad servers or ad networks may use technology to send, directly to your browser or mobile device, these personalized ads and ad links directly to your browser or mobile device, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on the Service, and to measure the effectiveness of their ads and to personalize the advertising content. Please see our Cookies Policy for more information about how we and our third-party partners use cookies and other technologies to deliver ads to you.

Simplify The Machine does not sell or rent the information we collect directly from you or about you from third parties with these third-party ad servers or ad networks for such parties’ own marketing purposes.

Please note that an advertiser may ask Simplify The Machine to show an ad on the Service to a certain audience of users (e.g., based on demographics or other interests). In that situation, Simplify The Machine determines the target audience and Simplify The Machine serves the advertising to that audience and only provides anonymous aggregated data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.

The Simplify The Machine Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact such advertisers for more information.

Summary: If we have ads on our site, we might use some of your info to show you appropriate ads. We may also use some of that info to send you relevant ads on other sites, like Facebook or Google.

5. How we transfer, store, and protect your data

Your information collected through the Service will be stored and processed in the United States. Simplify The Machine transfers information that we collect about you, including personal information, to affiliated entities, and to other third parties within the United States. We do not transfer data outside the US unless it is for a referral and explicit consent is given. We always take steps to ensure that your information remains protected wherever it is stored and processed in accordance with applicable laws.

Summary: To run our Service, we use our Simplify The Machine group members and vendors within the United States. Your information will not be transferred outside the US unless it is for a referral and explicit consent is given.

6. Keeping your information safe

Simplify The Machine cares about the security of your information and uses appropriate safeguards to preserve the integrity and security of all information collected through the Service. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from Simplify The Machine, at all times. However, Simplify The Machine cannot ensure or warrant the security of any information you transmit to Simplify The Machine or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third-party sites and services that you add to the Simplify The Machine Service, such as social networks. Simplify The Machine is not responsible for the functionality or security measures of any third party.

Summary: We care about the safety of your data and have implemented industry-recognized measures to protect it, but unfortunately, we can’t guarantee that nothing bad will ever happen to it.

7. Your choices about your information

(a) You control your account information and settings

We provide choices about how we process your account information:

You can manage the privacy preferences available to you by visiting the privacy settings page and updating your preferences at any time.
You can request access, correction, or deletion of the data Simplify The Machine holds on you by contacting privacy@simplifythemachine.com.
You can opt out of receiving marketing messages in the “Message Preferences” section of Your Account settings or by clicking on the “unsubscribe link” provided in such communications. However, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).

Summary: You have control over your account settings, such as your account information and marketing email notifications, but there’s some important stuff we’ll always send you. If you have any questions about reviewing or modifying your account information, you can contact us directly at privacy@simplifythemachine.com.

(b) Opting out of collection of your information through tracking technologies

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents Simplify The Machine or its business partners from tracking your browser’s activities in relation to the Service and for use in targeted advertising activities by Simplify The Machine, including via third-party websites. However, doing so may disable many of the features available through the Service. If you have any questions about opting out of the collection of cookies and other tracking/recording tools, please read our Cookies Policy or you can contact us directly at privacy@simplifythemachine.com.

Summary: If you want us to stop collecting information about you, there may be some settings you can adjust in your browser or device. But Simplify The Machine might not be personalized for you without it, making it harder to find what you're looking for.

(c) Opting out of enrichment using third-party data

As described above, we may combine information about you with information obtained from third-party sources to better understand your profile and interests so that we can deliver customized offers and other personalized services. You can opt out of Simplify The Machine collecting more data about you from third-party providers to tailor your experience and messages we send you by emailing privacy@simplifythemachine.com.

Summary: You can opt out of receiving Simplify The Machine promotions based on information we learn about you from third parties, for example, your job title and employer.

(d) Managing how Simplify The Machine analyzes your data for analytics and machine learning

You can manage your preferences relating to how Simplify The Machine and the third-party service providers we engage to enable functionality within the Service may use your data for training AI, including through the use of machine learning technologies. Please visit the privacy settings page under your account settings for further information.

Summary: You have control over whether Simplify The Machine analyzes your data to build and improve AI features.

(e) Rights in respect of your Information

The laws of some countries grant particular rights in respect of personal information. Individuals in certain countries, including the European Union, United Kingdom, and Brazil, have the right to:

Request access to their information;
Request that we correct inaccuracies in their information;
Request that their information be deleted or that we restrict access to it;
Request a structured electronic version of their information; and
Object to our use of their information.

Should you wish to make a request in respect of your personal information, please contact us at privacy@simplifythemachine.com. You also have the right to object to our processing of personal data about you for marketing purposes, and we will stop processing data for that purpose.

In some circumstances, Simplify The Machine will not be able to comply with your request regarding your personal data. If we are unable to remove any of your information, we will explain why. For example, we may not be able to provide a copy of your information where it infringes on the rights of another user. In some cases, you may have shared your information with third parties, such as by publishing a comment on a third party’s website. In that case, Simplify The Machine will not be able to delete the information, and you will need to contact that third party directly.

If we are unable to resolve your request, or if you are concerned about a potential violation, you also have the option to report the issue or make a complaint to the data protection authority in your jurisdiction. Where you have provided your consent to certain processing and no longer want us to use your information for that purpose, you may withdraw your consent to this use, although this will not affect the lawfulness of processing based on consent before its withdrawal. Please see paragraph “You control your account information and settings” for more options on how to opt out of marketing communications.

Summary: You may have specific rights in relation to your information depending on where you live. Simplify The Machine provides you with a number of controls in Your Account settings and you can access your privacy rights by emailing privacy@simplifythemachine.com.

8. How long we keep your information

Following termination or deactivation of your user account, Simplify The Machine will retain your profile information and User Content for a commercially reasonable time, and for as long as we have a valid purpose to do so. In particular, Simplify The Machine will retain your information for the purpose of complying with its legal and audit obligations, and for backup and archival purposes.

Summary: We retain your profile information and user content for the purpose of providing our Service to you and to comply with our legal and regulatory obligations.

9. Links to other websites and services

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. In addition, you acknowledge that we are not responsible for and do not exercise control over any third parties that you authorize to access your User Content. If you are using a third-party website or service (like Facebook) and you allow such a third party access to your User Content, you do so at your own risk. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources other than through the Service.

Summary: If we post a link to a third-party website on Simplify The Machine, we can’t control what happens on the other end. The same applies if you let another site use your data on Simplify The Machine; the use of your information will be governed by the Privacy Policy of the third party.

10. Changes to this Policy

We may update this policy from time to time to reflect our current practice and ensure compliance with applicable laws. When we post changes to this policy, we will revise the “Last Updated” date at the top of this policy. If we make any material changes to the way we collect, use, store, and/or share your personal information, we will notify you on our website or by sending an email to the email address associated with your Simplify The Machine account. We recommend that you check this page from time to time to inform yourself of any changes.

Summary: We won’t make any major changes to our Privacy Policy without giving notice – but it’s still a good idea to visit this page every now and then.

11. How to contact us

If you have any questions about this Privacy Policy or the Service, or wish to make a complaint, please contact us at:

Email: privacy@simplifythemachine.com

Write:

Head of Privacy
Simplify The Machine LLC
11201 N Tatum Blvd Ste 300
Phoenix, AZ 85028-6039
United States

Summary: Your privacy is important to us and we are happy to answer any questions you may have.